About
Who We Are
An Honest Model
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At Honest Fox Comedy, we offer unparalleled expertise, talent, and capabilities as a full-service boutique agency, not just a management team. No substitute exists for organic growth on social media. Our company’s flagship service is delivering accelerated organic growth for our clients. Our track record of unparalleled success includes turning many comedians from little-known entertainers to household names and our pricing model unapologetically reflects the value we consistently bring to those with whom we collaborate.
Our success is driven not just by the services we provide, but by the exceptional team we've meticulously assembled to deliver said services. An elite team like ours is expensive to operate and due to our high standards, niche industry, and the extensive training of our team, our business is very difficult to scale. This is one of the reasons we reject the mass client model where too often, comedians do not receive the focus and attention they deserve to succeed. Instead, we maintain a select roster to ensure focused, premium service for the most promising comedians, deeply investing in their unique potential.
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We are in the business of creating new value and assets for our clients, not just maintaining existing value. Our primary method for generating this new value is by organically building large audiences and fanbases for our stand-up comedians, which is the most significant benefit our clients "purchase" from us. Fame and followers translate into substantial financial gains; including increased ticket revenue, network deals, sponsorship opportunities, custom product lines, increased speaking engagement fees, merchandise sales, prestigious invitations, and digital video monetization.​
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By partnering with Honest Fox Comedy, you're not just paying for services; you're investing in a team dedicated to transforming your career through strategic organic growth. We prioritize real, impactful results over superficial metrics, consistently making our clients more money. Our commitment to excellence and deep industry knowledge sets us apart, ensuring your journey to fame and wealth is in expert hands.
What's the big idea?
So how do
we do it?
The Five T's
It's simple.
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Our Team + the right Talent,
doing the right Techniques,
for the right amount of Time,
Transforms careers.
Who is HFM
Agency + Network
Honest Fox is a unique blend of a boutique comedy marketing agency and an entertainment network, offering only the best of both worlds. As a comedy marketing agency, our success is solely defined by the success of our clients. As a comedy network, we leverage every relationship and resource for our clients' benefit first — not the network's — providing them with unique opportunities to rapidly build and monetize their audiences.
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Vision Statement
At Honest Fox Comedy, our vision is to revolutionize the comedy industry by transforming talented comedians into celebrated icons & becoming the number 1 comedy agency in the world.
We aim to achieve this vision through a unique blend of strategic marketing, dedicated support, and unparalleled expertise. We believe in building genuine, organic growth that translates into lasting success and financial prosperity for our clients. By investing deeply in a select group of promising comedians, we foster long-term partnerships that create exceptional value and new streams of revenue. Our commitment is to not only enhance our clients' fame but to secure their legacy as influential voices in comedy, ensuring they reap the rewards of their talent and hard work. Through innovative approaches and relentless dedication, we strive to set the gold standard in comedy marketing and brand development.
Big Hairy Audacious Goal (BHAG)
Within the next 10 years we aim to be the most recognized and influential comedy marketing and brand agency in the world by transforming 50 comedians into globally recognized and financially successful icons, and setting a new standard for success in the comedy industry through honesty and transparency in all our partnerships.
Don't just build your socials. Build a brand.
At Honest Fox, we’re all about building lasting success from the ground up. We don’t just grow social accounts — we build brands. We help our clients see themselves as the businesses they are. We dive deep into discovering their unique identities, defining how their unique voices should be communicated across digital and physical spaces, pinpointing their core audiences, and crafting multiple, lasting streams of revenue.
Our thorough approach leaves no stone unturned because we know every detail matters.
Team
Our team is the heart and soul of Honest Fox Comedy, and the key to our unparalleled success. Comprised of experts in marketing, social media, branding, and content creation, our team brings a wealth of experience and creativity to the table. Each member is passionately committed to the comedy industry and understands the unique challenges comedians face. This collective expertise allows us to craft tailored strategies that deliver real, measurable results you can actually feel and witness in reality, not just observe in graphs and charts. By working collaboratively and leveraging each other's strengths, our team consistently drives the exceptional growth and success of our clients. It is this deep well of talent and dedication that sets us apart and enables us to transform comedians into icons, handpicked from the ground up.
The best part about our team? Our clients don’t have to manage us. We guide the entire process, ensuring our comedians focus on what they do best. No more handholding or frantic check-ins—we manage ourselves and provide clear direction to our clients for success.
"It doesn’t make sense to hire smart people and then tell them what to do;
we hire smart people so they can tell us what to do."
- Steve Jobs
A different way to work
Ready to grow and achieve something special? You don't need services — you need a partner, you need a team. That's why at Honest Fox, we keep our monthly retainers exceptionally low, just enough to cover our basic operational costs. Our belief is that we foster a more collaborative, trusting, and profitable environment for success when our goal is to continually grow your audience and make money off of them, not you. While other agencies may look to constantly upsell you for unnecessary services for their profit, we focus exclusively on what truly boosts your bottom line, building new streams of revenue for you wherever we can. How does Honest Fox profit? Through a unique revenue-sharing model that aligns our success with yours. This model was inspired by carried interest investments that reward sweat equity with a small percentage of the profits it produces, inspiring every single member of the team to achieve greatness. Our approach of keeping our upfront costs low enables clients of all financial backgrounds to bet on themselves and invest in their growth while ensuring Honest Fox is rewarded proportionally to the value we deliver. Put simply — YOUR win is OUR win and visa versa. Never again lie awake at night wondering if your marketing team is truly dedicated and has your best interests at heart. Let's make magic together.
Tiers & Carried Interest Model
At Honest Fox Comedy, our tiered marketing philosophy is rooted in the belief that every comedian, regardless of his/her stage in his/her career, deserves tailored support to maximize his/her potential. Our Opener, Feature, Headliner, and Icon tiers are designed to provide progressively comprehensive marketing solutions, ensuring that each performer receives the right level of attention and resources. We understand that building a successful comedy career involves different challenges at each level, from gaining initial visibility to maintaining a strong, recognizable brand. By offering customized services that grow with our clients, we aim to foster long-term success and help comedians achieve their unique career goals.
Opener -
5,000 to 50,000 followers
Ideal for comedians just starting out, our Opener tier provides essential marketing tools to help you build healthy social accounts and begin developing your brand. Services include social media management, promotional material design, and entry-level public relations support. Perfect for those looking to make their mark in the comedy scene and discover their audience.
Feature -
50,000 to 250,000 followers
The Feature tier is designed for comedians who have gained some traction and are ready to elevate their careers. This package includes everything you get from the Opener tier plus advanced social media strategies, professional video production for promotional content, and targeted PR campaigns. It’s ideal for performers aiming to secure more gigs, establish their brand, and grow their audiences.
Headliner -
250,000 to 2,000,000 followers
For established comedians ready to headline major events, our Headliner tier offers comprehensive marketing solutions. This tier includes a personalized website, extensive media outreach, and strategic brand partnerships. Our team will work closely with you to create a strong, recognizable brand that resonates with fans and industry professionals alike.
Icon -
2,000,000+ followers
The ICON tier is tailored for comedy titans and those on the cusp of becoming household names. Wether you're launching network specials, brand new books, world tours, television shows or movies, this premier package moves with you, including full-scale marketing and PR campaigns, personal branding consultancy, and exclusive opportunities for media appearances and sponsorships. It’s the ultimate in marketing support, ensuring your legacy in the comedy world. Our ICON partners will also benefit from increased security protocols,
Etta May
Honest Fox has changed my career. More exposure, more monetization and more butts in seats. They pay for themselves 10 fold. Plus the peace of mind knowing they are taking care of you 24/7. They know how to handle problems that arise on every platform. My only regret, I didn’t hire them 20 years ago!!
Henry Cho
In our forever changing world I’ve found that social media has become vital to my business. Instead of constantly doing television talk shows to keep my presence afloat social media has allowed me to actually gain fans. Honest Fox has made this happen with their expert knowledge in this medium. They are the best!
James Gregory
Jared Mittelo and his team at Honest Fox Media have been instrumental in enhancing my career. We started working together in 2019 and they have grown my social media to heights I never thought possible. Because of this, my content has reached tens of millions of people that had no idea who I was. Still, to this day, we receive inquiries from around the world and my legacy is still growing.